A series of seasonal videos by influential Minnesota directors and featuring Minnesota musicians set in beautiful Lake City, Minnesota.
Two videos from this series recently took home the award for the Best Co-op Marketing Campaign at the 2025 Explore Minnesota Conference! The award recognized Visit Lake City “for their YouTube Co-op of captivating videos created by influential Minnesota directors, featuring music by Minnesota musicians, and showcasing the unique charm of Lake City in fall and winter.” Strike Social, a national marketing agency specializing in YouTube advertising, administered the co-op campaign.
This project was commissioned by Visit Lake City and made possible with a generous grant from Explore Minnesota.
Look for each of these videos dropping on screens everywhere throughout the year, or visit our brand new YouTube channel here!
Winter
Directed by Treedome Production’s Nate Nelson
Featuring the song Eagles on the Ice by The Heavy Set
Spring
Directed by Bump Opera’s Mike Madison
Featuring the song Feel Good by Sweet and Lonely
Summer
Directed by Adja Gildersleve
Featuring the Song Enough by Mayyadda
Autumn
Directed by Dallas Currie
“A Day You Remember”